Data Center Frontier Special Report - The Importance of Digital Customer Experience
In this report, AFL's Jaxon Lang highlights evolving customer expectations in the data center industry, stressing the need for innovation to stay competitive.
The Digital Customer Experience (DCX) is an all-encompassing term for every interaction a customer has with a business via its digital presence. In today’s business environment, this extends beyond a traditional website or email. Digital marketing campaigns have transformed how customers perceive and engage with new and existing brands and, in some cases, have even challenged brand loyalties.
Data Center Frontier interviewed Jaxon Lang, AFL's President and CEO, to produce this special report titled, "The Importance of Digital Customer Experience". In this report, Jaxon offers the perspective that customer expectations in the data center industry continue to evolve. He underscores the importance of innovation for maintaining a competitive edge while also acknowledging the challenges posed by a standards-based environment that can limit differentiation opportunities.